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Projects: ForrestPerkins
Mark |
Concepts |
Build Out |
Animation
Billfrog.com then took the time to create multiple concept previews for review by ForrestPerkins. These are not web pages, but instead images meant to illustrate ideas and give a visual indication of the direction of the design. They also enable billfrog.com to change things quickly per the client's requests. Often they repeat several elements, but in differing colors, textures, or sizes.
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Concept 1:
Standard web layout: toolbar on left, content on right. Numerous colors on a solid background give you an idea of how the colors work together. Notice the toolbar is created not with color, but with the words "defining luxury," thus adding texture to the page. |
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Concept 2:
Identical to Concept 1, but with a graphic added for contrast to illustrate the difference between textual and graphical content (single color vs. multiple colors). Drop shadow added to graphic to give dimensionality. |
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Concept 3:
Gradient background slowly fades out over the width of the page. Allows the page to end gracefully instead of with an abrupt edge. |
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Concept 4:
This concept is based on the ForrestPerkins mark / logo. Some white space around the page would remain to give the distinguished "F" of the mark. Same generic text and image from previous concepts. |
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Concept 5:
This page is more of a departure from the standard ForrestPerkins colors, but the addition of more vibrant colors with a higher contrast helps give a texture to the site, and is easier on the eyes than their traditional subtle color choices. |
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